Marketing Technology, or Martech, as it is called, is evolving fast and companies that have realized its significance and incorporated it into their marketing strategy are seeing amazing results in the market. Martech needs no introduction for most businesses; for others, it is the advanced technology, like AI, utilized by marketers for better engaging with customers and improving their clientele.
With online customers hooked to digital innovation like real-time personalization, recommendations, loyalty programs, in-store personalization, expedited order and delivery, retailers are left with no other choice but to adopt advanced digital solutions to align with changing customer behaviors.
A key to success for manufacturers is their ability to focus on product design, production process advancements, and customer satisfaction. However, meeting this criteria with paper-based processes impacts the bottom-line. While a few manufacturers have already started to accept the digital revolution, many hesitate as they’re unaware of the benefits digital transformation solutions can add to their industry.
The Cloud has become a hot topic for small and medium businesses (SMBs) as it offers tons of benefits and most are considering switching their businesses to the Cloud.
A most discussed topic today by businesses and technical heads of leading organizations is moving workloads to the Cloud. It requires meticulous planning and defined approach to deciding on when or whether to migrate to this next-generation platform.
Virtual Reality is really taking off as it provides us with endless possibilities for every business in the world. Those companies in the VR market, leveraging the power of this next-generation technology are experiencing massive growth and sales.
Cloud offers multitude of benefits to any business, irrespective of its size. But, at the same time, there are concerns that need to be addressed too. Of the many challenges, security breach and non-compliance to standards could easily impact the efficiency, performance of the business, or even lead to regulatory fines or penalties. These challenges must be mitigated to provide