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Do you think technology, branding or products/services contribute to your business’ success? Of course, they do, but only to a certain extent. Nevertheless, it’s the unrelenting customer support and experience that orchestrates your business’ success. No denying the fact that technology is revolutionizing and reshaping the business landscape, yet can’t produce thriving results, unless coupled with a brilliant customer experience.

When it comes to “business expansion,” there is always a new territory coverage along with the acquisition of new distributors and retailers. Now, this requires more salespeople to be added. However, with expansion comes a plethora of complications and salespeople issues. Let’s look at them in-depth. 6 Problems Organizations Face With Salespeople 1. Execution of the sales plan The first

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How do you calculate the ROI of your online catalogs right at the time of planning? Well, this requires proper metrics. If you aren’t aware of the actual aspects, it can get perplexing. However, at Impiger, we have been able to come out with a few important aspects that will allow you to determine the ROI. When it comes to

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A majority of the retailers engage in direct mail through physical catalogues. Even though this is one of the most effective channels to get in front of the customer, the time, the cost, and the effort to reach out to a larger audience is high. It gets a little complicated when you would want to reach out to a global

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Your intranet can produce the best returns for you if your employees begin using it on a day to day basis. However, that is not the case. Though intranet helps streamline the business processes, saves money, and time, its implementation comes with plenty of hurdles. All these challenges frequently emerge due to employees failing it to adopt it. Getting your

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When it comes to displaying “product information,” consumers demand richness and consistency from the retailers. As a merchant or a retailer, it is vital to meet their expectations if you desire to foothold yourself among the fierce competition. This is where the concept of catalog management comes in. It is the tactical procedure to manage your product catalog in a

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The intranet is always considered as a cost centre in many companies. This is primarily because it gets difficult to justify the cost benefits that an intranet can bring to an organization. Despite massive investments in portals and intranet systems, only a few organizations tend to measure the value of those investments actively. Once an investment is made on the

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For retailers, customer engagement has been a huge issue for years. All retailers seem to have the same products with similar price points. The complexity adds up when a few e-commerce giants start selling the same products for a much lower price and deliver them to the customers’ premises. Brand loyalty is another big issue that retailers face. Customers keep

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Mobile technology is enabling a broad transformation for companies in every industry. Organizations need to build foundational mobile capabilities in order to meet the changing demands of employees and their customers.

Undeniably, many retailers use e-catalogs to send their product information to their prospective customers. However, do you think that is enough to make their customers make a buying decision? In a word, the answer is no. So, what else can be done to make the online catalog sell better for them. Well, you have to build a strategy around your

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