Digital Transformation in Retail
Anand Kannan

With online customers hooked to digital innovation like real-time personalization, recommendations, loyalty programs, in-store personalization, expedited order and delivery, retailers are left with no other choice but to adopt advanced digital solutions to align with changing customer behaviors.

A digitally connected retail experience not only increases customer engagement but also employee engagement and sales. So, retailers can no longer be 'little bit digital' but 'all digital' to improve sales. So, the success in the retail industry is not dependent on product itself but the buying journey of customers.

Anand Kannan

The healthcare industry is evolving fast and the trend is all set to continue at least for several years. But a real challenge affecting the efficiency and growth of this industry is managing and sharing data within the organization, as this ensures hassle-free patient care and recovery.

According to PwC, digital technologies are transforming the landscape of the healthcare industry to ensure sustainable growth and delivering amazing patient care.

Anand Kannan

Marketing Technology, or Martech, as it is called, is evolving fast and companies that have realized its significance and incorporated it into their marketing strategy are seeing amazing results in the market. Martech needs no introduction for most businesses; for others, it is the advanced technology, like AI, utilized by marketers for better engaging with customers and improving their clientele.

Anand Kannan

The evolution of advanced technology has started to impact the manufacturing process and supply chain. This is marked as the beginning of a new era by industry leaders. The fourth industrial revolution is almost here and a new wave of technologies like IoT, AI, RPA has started to shift the mission-critical processes of manufacturing, helping in supercharging the production efficiency and sales.'


Impiger helped freshbenies build a web and mobile solution that helps its members receive on-demand healthcare services that are not covered by insurance. The solution is a digital complement to their services and is helping freshbenies customers by taking the ‘headache out of healthcare’.

5 Ways Retailers Can Benefit

A majority of the retailers engage in direct mail through physical catalogues. Even though this is one of the most effective channels to get in front of the customer, the time, the cost, and the effort to reach out to a larger audience is high.

It gets a little complicated when you would want to reach out to a global audience. Now, this is where the concept of 'e-catalog or online catalog' comes in.

ADA Lawsuits Against Educational Institution
Anand Kannan

Of late, websites of educational institutions are under the radar of ADA lawsuit and increase in the number of lawsuits against them proves that. It's true that the topic of web accessibility issues against different industry verticals is complicated due to the delayed rules and dynamic changes imposed by the Department of Justice in US.

But, the Courts and Department of Justice (DOJ) are on the same page and have assured that website inaccessibility could lead to hefty penalties and lawsuit.

So, it's all about creating a website that offers equal access to every student accessing or consuming the services.

What ADA lawsuits mean to educational institutions?

Salespeople Issues Organizations Always Have
Neha Surana

When it comes to 'business expansion,' there is always a new territory coverage along with the acquisition of new distributors and retailers. Now, this requires more salespeople to be added. However, with expansion comes a plethora of complications and salespeople issues. Let's look at them in-depth.

6 Problems Organizations Face With Salespeople