The intranet is always considered as a cost centre in many companies. This is primarily because it gets difficult to justify the cost benefits that an intranet can bring to an organization.
Despite massive investments in portals and intranet systems, only a few organizations tend to measure the value of those investments actively.

Once an investment is made on the intranet, it must keep delivering significant performance and stay accountable.

When an organization fails to measure the value, it also fails to comprehend the demands of management, employees, and customers.

Not many are aware of that fact that the most treasured benefits are something that is hard to measure. In fact, these are less tangible, inherent, and latent.


How do you calculate the ROI of your online catalogs right at the time of planning? Well, this requires proper metrics. If you aren't aware of the actual aspects, it can get perplexing.


Undeniably, many retailers use e-catalogs to send their product information to their prospective customers. However, do you think that is enough to make their customers make a buying decision?

In a word, the answer is no. So, what else can be done to make the online catalog sell better for them. Well, you have to build a strategy around your catalogues to make them sell better for you. These include:

Challenges Retailers Face With Customer Engagement

For retailers, customer engagement has been a huge issue for years. All retailers seem to have the same products with similar price points. The complexity adds up when a few e-commerce giants start selling the same products for a much lower price and deliver them to the customers' premises.

Brand loyalty is another big issue that retailers face. Customers keep switching between online and in-store channels with each purchase. They decide based on what they feel is convenient for them at that particular time.

The customers also go in for the lowest price when they believe the product is a commodity and they know what they want.


Secondary sales apps have come to limelight in recent years, and there are valid reasons for your organization to adopt it. It helps to track the sales representatives accurately and bridges the gap by notifying the team about discrepancies.

Let's unveil the issues that businesses generally have and learn how sales app could solve those problems.


When it comes to tracking and managing huge workforces, especially in companies with large sales teams. They tend to have lots of variables, which usually include:

Understanding UI/UX for Delivering Flawless Customer Experience [Infographic]
Anand Kannan

Do you think technology, branding or products/services contribute to your business' success? Of course, they do, but only to a certain extent. Nevertheless, it's the unrelenting customer support and experience that orchestrates your business' success.

No denying the fact that technology is revolutionizing and reshaping the business landscape, yet can't produce thriving results, unless coupled with a brilliant customer experience.

Do you know today's small and medium-sized businesses easily outsmart tech-heavy brands by delivering a complete customer satisfaction? Yes, they really do!

Tech Trends & Predictions
Neha Surana

Come join us for a lunch seminar in Richardson, Hosted by Impiger Technologies.

CIO Klub - Mar 23 - 2019
Neha Surana

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Digital Marketing In The Age Of Artificial Intelligence And Chatbots
Neha Surana

Join us at the Small Business Expo at Kay Bailey Hutchison Convention Centre, Dallas.