Anand Kannan

The banking industry is one of the most conservative and competitive, yet widely used industries. It involves massive customer interactions, transactions and documentation; the cost to serve customers and their satisfaction are the top concerns this industry faces.

Realizing this, banks are focusing on the future technologies like RPA, AI, Chatbots to create better engagement with customers for improving profits.

Studies reveal that the next-generation of financial institutions have started to realize that automation is the key to keeping up with customers' queries 24/7.


When it comes to displaying 'product information,' consumers demand richness and consistency from the retailers. As a merchant or a retailer, it is vital to meet their expectations if you desire to foothold yourself among the fierce competition.

This is where the concept of catalog management comes in. It is the tactical procedure to manage your product catalog in a way to make sure that the data quality of your products across all your sales channels are well-maintained.

Generally, it includes how your product data is organized, standardized, and published.

No matter if your product data is from your suppliers or your own, it has to be properly organized and managed to ensure accuracy.

5 Ways Retailers Can Benefit

A majority of the retailers engage in direct mail through physical catalogues. Even though this is one of the most effective channels to get in front of the customer, the time, the cost, and the effort to reach out to a larger audience is high.

It gets a little complicated when you would want to reach out to a global audience. Now, this is where the concept of 'e-catalog or online catalog' comes in.


How do you calculate the ROI of your online catalogs right at the time of planning? Well, this requires proper metrics. If you aren't aware of the actual aspects, it can get perplexing.


Undeniably, many retailers use e-catalogs to send their product information to their prospective customers. However, do you think that is enough to make their customers make a buying decision?

In a word, the answer is no. So, what else can be done to make the online catalog sell better for them. Well, you have to build a strategy around your catalogues to make them sell better for you. These include:

Challenges Retailers Face With Customer Engagement

For retailers, customer engagement has been a huge issue for years. All retailers seem to have the same products with similar price points. The complexity adds up when a few e-commerce giants start selling the same products for a much lower price and deliver them to the customers' premises.

Brand loyalty is another big issue that retailers face. Customers keep switching between online and in-store channels with each purchase. They decide based on what they feel is convenient for them at that particular time.

The customers also go in for the lowest price when they believe the product is a commodity and they know what they want.


Secondary sales apps have come to limelight in recent years, and there are valid reasons for your organization to adopt it. It helps to track the sales representatives accurately and bridges the gap by notifying the team about discrepancies.

Let's unveil the issues that businesses generally have and learn how sales app could solve those problems.


When it comes to tracking and managing huge workforces, especially in companies with large sales teams. They tend to have lots of variables, which usually include:

Salespeople Issues Organizations Always Have
Neha Surana

When it comes to 'business expansion,' there is always a new territory coverage along with the acquisition of new distributors and retailers. Now, this requires more salespeople to be added. However, with expansion comes a plethora of complications and salespeople issues. Let's look at them in-depth.

6 Problems Organizations Face With Salespeople


Celebrating 15 Years of Diligent Services
Neha Surana

As we step into the 15th year of Impiger Technologies, we have traversed the path of innovation and growth together as a team. During duress as well as success, the Impiger Technologies has risen to the ranks of solutions provider to be reckoned with. Founded by Jude Ramayya and Ramakrishnamoorthy V.  Impiger, which means diligence in Latin, rests upon the values of learning, integrity, solidarity, giving back and maintaining utmost transparency. 

What value do you see in leveraging technology?
Travis McCallum

It’s an interesting time to be alive. Technology is changing the way we do work in a big way. Let me ask you a question. How many of your employees do you see on any given day? 

If your business is like many modern workplaces, employees do not all work in the same building like they used to. Some may work from home, the coffee shop or even in satellite offices halfway across the world.