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Delivering a Seamless Product Experience with Impiger’s Digital Catalog Application for Canon

Information & Communication Technology

Industry

4 Months

Duration

Mobile

Platform

Mobile Application Development, Digital Catalog Management, Video Integration, Feedback Module

Services

Improved product discoverability, faster customer navigation, enhanced engagement with feature videos, streamlined feedback capture

Impact Metrics

Overview of the Project

Impiger delivered a mobile-first digital catalog for Canon printer customers, enabling easy navigation and discovery of products. The app included advanced search, new arrivals, list and grid product views, and integrated feature videos. Customers could explore product specifications in detail, from consumables to connectivity, and provide instant feedback directly within the app.

Challenges

  1. Customers struggled to navigate large printer catalogs efficiently.
  2. Lack of advanced search and filters limited product discovery.
  3. Customers had difficulty accessing detailed specifications in one place.
  4. Minimal customer engagement with feature videos or feedback collection.

Approach

  1. Designed a mobile app with advanced search by printer name, category, and feature.
  2. Created intuitive product views with list, grid, and new arrival sections.
  3. Integrated videos for Uniflow and consumables to improve engagement.
  4. Developed detailed product specification pages with all technical details.
  5. Added feedback management for capturing user responses in real time.

Key Components / Integrations

Advanced Search – Enables product lookup by model, category, or feature.

New Arrivals – Highlights recently launched printers with multiple viewing modes.

Product Listing – Displays model numbers, descriptions, and visual previews.

Feature Videos – Engages customers with Uniflow demos and consumables highlights.

Product Specification Pages – Comprehensive details including printing, copying, scanning, fax, media handling, and consumables.

Feedback Management – Captures customer insights directly within the app.

User Experience Design – Simple navigation with list/grid toggles for faster browsing.

Scalability – Flexible architecture to support expansion to future Canon product lines.

Accelerators / IP Used

Applied reusable UI patterns for catalogs, video integration, and feedback workflows to accelerate development.

Outcomes / Impact

  1. Simplified catalog browsing and product discovery.
  2. Increased engagement through integrated feature videos.
  3. Enhanced transparency with detailed product specifications.
  4. Improved feedback capture to inform Canon’s product development.

Before

  1. Customers relied on websites or brochures with scattered product details.
  2. No unified tool for advanced search or feature-based navigation.
  3. Minimal use of videos for product education.
  4. Feedback collection was manual and inconsistent.

After

  1. Digital catalog app with advanced search and filters.
  2. Interactive product pages with videos and specifications.
  3. Feedback captured directly from users.
  4. Higher engagement and faster product discovery.

What’s Next

Planned enhancements include AI-powered product recommendations, multilingual content, and integration with Canon’s e-commerce for direct purchases. Advanced analytics will track customer behavior, feedback trends, and video engagement. AR-based previews for printers are also under consideration to improve customer decision-making.

Like to know more? Talk to our experts who worked on the project.

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