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Driving digital engagement for Kobelco with AI-powered website & chatbot

Heavy Equipment & Machinery Manufacturing

Industry

5 Months

Duration

Web

Platform

Web Development, AI Chatbot Integration, Lead Management

Services

Improved transparency, faster customer query resolution, and higher lead generation.

Impact Metrics

Overview of the Project

Kobelco partnered with Impiger to create a modern website and AI-powered chatbot to enhance its digital presence and improve customer interactions. The solution provides instant access to brochures, product specifications, dealer information, and service contacts while addressing customer queries in real time. It also helps capture leads and measure satisfaction.

Challenges

  1. Customers lacked a quick, reliable source for product and dealer information.
  2. Brochure downloads and specification access were manual and time-consuming.
  3. Sales and service teams faced delays in responding to common queries.
  4. No integrated mechanism existed for capturing leads or customer satisfaction.

Approach

  1. Built a responsive website with clear product navigation and structured content.
  2. Integrated AI chatbot to provide instant answers, brochures, and specifications.
  3. Automated dealer, sales, and service information retrieval for faster support.
  4. Added lead generation workflows to capture inquiries and satisfaction metrics.

Key Components / Integrations

AI Chatbot – Provides instant answers to product-related queries and retrieves specifications by model number.

Brochure Access – Enables customers to download brochures without delays.

Dealer & Service Info – Offers verified sales and service contacts by location.

Lead Generation – Collects customer data and satisfaction feedback for sales teams.

Product Coverage – Supports queries related to excavators, cranes, demolition, and Chowa machinery.

Seamless Web UX – Responsive design ensures access across devices.

Accelerators / IP Used

Impiger leveraged pre-built chatbot frameworks and lead capture modules, customizing them to Kobelco’s business needs. Reusable integrations shortened delivery time while ensuring scalability.

Tech Stack

Outcomes / Impact

The website and chatbot streamlined Kobelco’s customer engagement, offering instant access to information and reducing dependency on manual processes. Query resolution became faster, brochures were always available, and dealer/service info was easier to retrieve. Lead generation workflows improved data capture, supporting sales and customer satisfaction.

Before

  1. Information scattered across offline/manual sources.
  2. Brochure sharing was slow and inconsistent.
  3. Customers had to wait for dealer or service contact details.
  4. Leads were captured inconsistently, limiting follow-up.

After

  1. Website centralizes product and service information.
  2. Chatbot handles instant brochures and specifications.
  3. Dealer and service details available in real time.
  4. Leads captured systematically with satisfaction metrics.

What’s Next

Planned enhancements include multilingual chatbot support, deeper CRM integrations for seamless lead flow, and analytics dashboards to track customer engagement trends. AI-driven recommendations will be added to suggest relevant models and services, further enriching the customer experience and boosting conversion.

Like to know more? Talk to our experts who worked on the project.

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