Driving Smarter Field Sales with Impiger’s Mobile SFA Solution for Pon Pure Chemicals

Chemicals & Distribution

Industry

6 Months

Duration

Mobile

Platform

Mobile UX & Engineering, API Integration, Workflow Automation

Services

Faster order-to-cash cycle, accurate field visibility, improved sales productivity

Impact Metrics

Overview of the Project

Impiger partnered with Pon Pure Chemicals to build a Sales Force Automation (SFA) mobile app, aimed at simplifying and streamlining field sales operations. The solution provides sales reps with tools for order management, delivery tracking, collections, and inventory visibility—all while ensuring data flows seamlessly into ERP and CRM systems.

Challenges

  1. Field sales relied on manual processes for orders, delivery, and collections
  2. Lack of real-time inventory and product visibility led to inefficiencies
  3. Tracking of field activities was difficult without geo-validation
  4. Integrating sales operations with existing ERP/CRM was time-consuming

Approach

  1. Designed a mobile-first application for field sales teams to manage end-to-end order cycles
  2. Introduced geo-tagging to validate field activities and visits
  3. Enabled real-time payment collection tracking within the app
  4. Built APIs to integrate the SFA app with ERP/CRM systems for smooth data flow
  5. Prioritized a simple UX so sales reps could complete tasks quickly on the go

Key Components / Integrations

Field Sales Module – Sales reps can create and track orders, link them with delivery schedules, and access customer history directly from the app.

Delivery & Fulfillment – Monitor delivery status, mark items as delivered, and sync payments with fulfillment events for better visibility.

Payment Collections – Record collections against orders and update balances in real time with ERP sync.

Geo-Tagging – Capture field activities with location tagging to validate visits and improve accountability.

Inventory & Product Access – Provide sales reps with real-time stock levels and pricing via ERP integration.

ERP/CRM Integration – Secure APIs keep customer, order, and inventory data consistent across systems.

Accelerators / IP Used

Impiger reused its field mobility frameworks and ERP integration connectors, enabling faster delivery and ensuring compliance with Pon Pure’s enterprise systems.

Outcomes / Impact

The app helped automate the field sales lifecycle, reducing manual effort and improving accuracy. Sales reps gained real-time visibility into products and inventory, while management benefited from better tracking of orders, payments, and customer interactions.

Before

  1. Manual orders, collections, and delivery tracking
  2. No geo-validation of field visits
  3. Delayed updates in ERP/CRM
  4. Limited visibility on inventory and payments

After

  1. Mobile-first app for end-to-end sales automation
  2. Geo-tagging ensures accurate field tracking
  3. Seamless ERP/CRM integration
  4. Faster order-to-cash cycle and better accountability

What’s Next

Future roadmap includes AI-driven sales recommendations, offline support for low-connectivity regions, and role-based dashboards for managers to track sales KPIs in real time.

Like to know more? Talk to our experts who worked on the project.