Streamlining Dealer and Sales Operations with Impiger’s Custom Application for Emami

FMCG / Distribution

Industry

Web / Mobile

Platform

Dealer Management, Salesforce Automation, Workflow Digitization

Services

Faster order processing, improved visibility, and stronger dealer-sales alignment

Impact Metrics

Overview of the Project

Impiger partnered with Emami to build a Dealer & Salesforce Management Application, designed to unify critical workflows for dealers, brokers, sales teams, business heads, and customers. The solution centralizes order monitoring, pricing, approvals, and customer visibility—empowering stakeholders to collaborate efficiently on a single platform.

Challenges

  1. Dealers and sales teams lacked a unified platform for day-to-day operations
  2. Manual order tracking and inventory monitoring slowed decision-making
  3. Limited visibility into contracts and approvals created inefficiencies
  4. Business heads faced delays in pricing updates and contract oversight

Approach

  1. Developed a multi-role application accessible via web and mobile
  2. Enabled real-time monitoring of orders, pricing, and inventory
  3. Designed role-specific dashboards for brokers, sales teams, and business heads
  4. Automated approval workflows for pricing and contracts
  5. Simplified customer access to view pricing and contract details

Key Components / Integrations

Supply Chain – Order monitoring and inventory tracking

Broker Dashboard – View price, quantity, and contract execution

Sales Team Portal – Access pricing and customer lists

Business Head Module – Upload pricing, monitor quantity, approve contracts

Customer Portal – Transparent view of pricing, quantity, and contracts

Accelerators / IP Used

Impiger leveraged its role-based workflow frameworks and dealer management accelerators to speed delivery, ensuring scalability and compliance with Emami’s processes.

Outcomes / Impact

The new system provided Emami with a single application for dealers, brokers, sales teams, and customers. Approvals became faster, visibility improved across the supply chain, and contracts could be managed with greater accuracy and accountability.

Before

  1. Fragmented communication across dealers and sales teams
  2. Manual processes for pricing, approvals, and order tracking
  3. Customers lacked transparency into contract details

After

  1. Unified application for all stakeholders
  2. Automated workflows for pricing and contract approvals
  3. Transparent, real-time visibility for customers and dealers

What’s Next

Planned enhancements include integration with ERP for deeper supply chain insights, mobile-first analytics for sales teams, and AI-powered demand forecasting to help business heads make proactive decisions.

Like to know more? Talk to our experts who worked on the project.