Delivering marketing messages to your digital audience is a complex task. Sitecore has made this task easier and with its Experience Platform performing personalized marketing activities is absolutely seamless. Getting to know the visitors is the only way to improve customer engagement and interactions. Before getting started with how to leverage the Experience Platform for personalizing the website, let’s throw
Creating a new web presence addressing the specific needs of users is tough and requires massive efforts. But, the technology advancement has paved the way for generating unmatched and personalized user experiences for customers.
90% of marketers apparently know that personalized and relevant approach is the ideal way to meet customer expectations. But, in real-time focusing on customers fully and collecting their data for personalization requires substantial efforts, and in the process, they might fail to reach the business objectives and convert visitors to customers.
Web personalization and buzz going on around. The online world is aggressively growing and evolving constantly. The latest advancement in web space to reach out more customers quickly and efficiently is the rules-based, adaptive, historical, journey-based personalization techniques. Yet many companies are still focusing on showing the same content to users, forcing them to exit the site instantly leading to
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