60-70% of companies are migrating to the mobile realm as they know physical advertisements, leaflets are no longer the best marketing options to reach out millions of customers worldwide. With mobility comes the digitization of your business promotions, through which interacting with customers across different parts of the globe becomes seamless and dream come true!
Over the Air (OTA) is a method of wirelessly distributing an application and/or its updates to end- users. While the concept of updating an already installed app over the air is typical, releasing a new app for installation, especially for custom apps, is infrequent given its many advantages. This blog aims to be a primer about the little-known concept.