Many presume chatbots just stop with customer support; in the real-world they go even beyond that. Yes, AI-powered chatbots added to your marketing strategies can help your marketing team study, analyze and push your prospects to the sales funnel without breaking a sweat.
Customer experience, to be even more precise, continuous customer experience is a must today for businesses as the digitization has transformed the way customers interact with brands and consume information. To establish a continuous interaction and engagement with customers, omnichannel marketing is widely practiced by digital marketers worldwide.
Successful businesses have to earn the customers’ loyalty for creating deep and long-term relationships, which isn’t easy. To make customers feel special and unique, it requires substantial marketing efforts powered by tons of data.
90% of marketers apparently know that personalized and relevant approach is the ideal way to meet customer expectations. But, in real-time focusing on customers fully and collecting their data for personalization requires substantial efforts, and in the process, they might fail to reach the business objectives and convert visitors to customers.
Web personalization and buzz going on around. The online world is aggressively growing and evolving constantly. The latest advancement in web space to reach out more customers quickly and efficiently is the rules-based, adaptive, historical, journey-based personalization techniques. Yet many companies are still focusing on showing the same content to users, forcing them to exit the site instantly leading to