Marketers have started to use chatbots for studying the buyer’s journey, understanding behavioral metrics, and collecting prospect data to convince them with personalized recommendations. Simply put, chatbots are redefining customer engagement and for a good reason.
Engaging disengaged employees is critical for the success and growth of any business. Disconnected employees not only are less productive but also discourage other employees and this can be a death blow to the growth of the business itself.
A personalized and 24/7 customer service really matters and businesses across different industry verticals have started to realize this. Automation is topping the charts of most customer-centric companies; programs, tools, and technology related to this are echoing all over.
The banking industry is one of the most conservative and competitive, yet widely used industries. It involves massive customer interactions, transactions and documentation; the cost to serve customers and their satisfaction are the top concerns this industry faces.
Many presume chatbots just stop with customer support; in the real-world they go even beyond that. Yes, AI-powered chatbots added to your marketing strategies can help your marketing team study, analyze and push your prospects to the sales funnel without breaking a sweat.