Tag: AI


Chatbots for Marketing – Customer Engagement & Demand Generation[Infographic]

Marketing is ever evolving and digital marketers have to sweat it out when it comes to demand generation. Accessing customers’ data from different touch points across multiple platforms is never easy and requires massive efforts. However, the arrival of Artificial Intelligence and chatbots have transformed the marketing landscape. Presently, marketers have started to use chatbots for studying the buyer’s journey,

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5 Exciting Ways Artificial Intelligence Is Transforming HR Processes

Unsatisfied, unhappy and overwhelmed employees will be inefficient and unproductive, and this reflects on the overall performance of your organization’s outcomes. And, mostly it’s the HR team that faces the uphill task of employee engagement and retention.


AI Chatbots – Engage Disengaged Employees for Supercharged Productivity, ROI

Engaging disengaged employees is critical for a business’ success and growth. Disengaged employees are not only less productive but also a huge threat to the growth of the business itself.


Create a Personalized Banking Experience for Your Customers with AI-Powered Chatbots

The banking industry is one of the most conservative and competitive, yet widely used industries. It involves massive customer interactions, transactions and documentation; the cost to serve customers and their satisfaction are the top concerns this industry faces.


Benefits of Taking Over Digital Marketing with AI Chatbots

Many presume chatbots just stop with customer support; in the real-world they go even beyond that. Yes, AI-powered chatbots added to your marketing strategies can help your marketing team study, analyze and push your prospects to the sales funnel with ease. Not just that, by entertaining with customers with follow-up insights based on their preferences, they can even turn customers

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Martech – Transforming B2B Marketing and Customer Service with AI Tech

Marketing Technology, or Martech, as it is called, is evolving fast and companies that have realized its significance and incorporated it into their marketing strategy are seeing amazing results in the market. Martech needs no introduction for most businesses; for others, it is the advanced technology, like AI, utilized by marketers for better engaging with customers and improving their clientele.


ImpigerTech News You Need To Know: May 6 – 13, 2016

Apple Stock Hits Near Two-Year Low Amid Falling Sales And Credibility by  Aaron Pressman Following weak quarterly results, Apple’s stock plunged to a two-year low last week. After an amazing 8-year run,iPhone sales were flat and the sale of iPads and Mac computers continued to decline, resulting in the tech giant’s stock to decrease in value.  For a company that is

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