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Elements Of User Experience That Boost Trust In Brands

Dileepan Selvaraj

As human beings, the need to experience agreeable phenomenon is inherent within us. The degree of the ‘experience’ will form the pivotal component in determining if we choose to appreciate, repeat a particular experience, and recommend it to others.

Designing a website that enables a user to seek-out, remember, and share new experiences are key enablers for a successful business. The analysis of metrics like website traffic, on-page time, conversion rates, and social media shares indicate how much the user trusts the brand/product which in turn is influenced by the user experience.

This paper aims to elucidate on the different elements of web design that makes for a good user experience and thereby boosting the sub-conscious trust in brands.

Things you can learn from the detailed research study include:

  • Usability vs. user experience
  • The relationship between trust and user experience
  • 17 Elements of trust and distrust on websites
  • Recommendations on improving user experience

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