What Is Digital Transformation and Why Enterprises Must Embrace It Now?

Anand Kannan

60'70% Of executives agree that digital transformation is imperative for business success in terms of staying ahead of competition, adopting advanced technologies and aligning with the present and future business shifts.

So, what is digital transformation hype all about?

Simply put, it is all about utilizing the technology and its advancements for revamping the business strategy, models, operations, products, marketing approach, objective etc. Digital transformation is an end-to-end process that involves every business activity initiated, executed and evaluated.

Why is digital transformation a must?

Unlike other business reinventions, the emerging technology innovation involves both the present and future prospects of your business in mind. Such an approach could transform your business amazingly for better growth and ROI.

So, with the short brief on what this strategy is all about, let's discuss why enterprises must embrace it now for enhancing their customer engagement, profits and success rates.

Top reasons why embracing digital transformation now can improve business outcomes amazingly.

To enhance efficiency

A critical reason that slows down the performance of most business processes of your enterprise is poor or minimal communication among the workforce. Manual processes are time-consuming and involve strenuous efforts to make it work.

A sizable advantage of embracing this strategy is your workforce efficiency can be improved by leaps and bounds.

By mobilizing the complete process the most recent tools, technologies like workflow management solutions, mobile apps, intranets, communication and collaboration among workforce can be made seamless. This ensures improved efficiency and productivity.

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To enable faster decision making

It is extremely critical to the success of any business, be it small, mid-size or large. Accessing a huge volume of data can be a nightmare to any CEOs, leads. Nevertheless, this needs to be performed continuously. This hurts the decision making, results in mediocre results.

By modernizing your business with advanced mobile technology, tools and utilizing solutions like Bi Dashboard, SharePoint workflows, intranets, accessing a large volume of data becomes seamless and this expedites the entire process for better growth and returns.

To extend reachability

With traditional techniques, it is highly impossible to stay tuned with your customers 24/7. Imagine how a mobile' an app can transform your business and people! Yes, an enterprise app allows users to access business data at anytime, from anywhere and this provides you an advantage of interacting with your customers consistently.

Besides, with a mobile app available for installation, you can reach out to more customers from many parts of the world.

To elevate customer satisfaction

Customer expectations vary from time to time. As a business head, introducing a new technology that' simplifies the users' access to your devices, apps, services/products to create unparalleled customer engagement. With continuous engagement and simplified access, enriching the customer experience won't be a distant dream.

To supercharge profits and ROI

After efficiency improvement, including new technology, tools, goals can enable faster decision making and improved customer engagement, satisfaction.' It is prudent from above discussion, when the'digital transformation is performed correctly, it can improve profits, ROI staggeringly.

According to CEOs and high-level executives of different companies, adopting digital solutions can enhance the way their business works.

So, it is pertinent that digital transformation is creating ripples in the business arena and companies adopting the emerging technique are reaping rich results.