Upgrading to Sitecore 8.2: What's new and how it improves personalization?

Anand Kannan

Every time when a Sitecore update rolls out the marketers and developers have something to excited about! The most recent update again is a double delight for marketers and developers. Sitecore's latest version (8.2) is all about advanced marketing automation and delivering personalized experience to users.

Simply put, it can enable marketers to dramatically improve conversion with a well-defined personalized content system combined with advanced analytics abilities.

Compared to the 8.1 release, the recent update has some great features for both marketers and developers. The earlier version had some wonderful UI, list management, express migration tool and other interesting features.

Sitecore 8.2 enables marketers to build a healthy user experience by leveraging the marketing funnel to the fullest in the context of how the audiences interacted with the brand during their previous visits.

Top features of Sitecore 8.2 release that can delight marketers are:

  • Content management enhancements

The Sitecore's experience editor is powered with some features like workflow adjustment, easy to manage page content using drag and drop interface, assigning marketing attributes directly etc.

  • Enterprise publishing

An add-on module to solve the major problems like publishing data across multiple destinations, time associated with it and network latency.

  • Express migration tool

Now, directly upgrade to 8.2 from 7.2 without updating through versions in between. Migrate user roles and permissions, web and media content etc. without any hardship.

  • Advanced analytics dashboard, report generation, and insights

High level contextual intelligence to collect customer data for personalization combined with advanced analytics dashboard, report generation capability and insights for compelling customer engagement.

  • Marketing funnels with Path analyzer

The Path analyzer (an application creating sitemap of user visits) enables marketers to analyze the path of customers during their previous visits and provide them with details on drop-outs and diversions.

Since its introduction in 2008, Sitecore has experienced aggressive growth. The platform initially focusing on web experience has now become a completely engaged platform enabling marketers to connect with customers seamlessly, across multi-channels and devices. This has completely transformed the way users view a website.

The promising features in the latest Sitecore release can enable marketers to leverage the features of the platform fullest to ensure highest level of customer engagement and business ROI.