Established in the year 2008, the brand - Acero Crowns - was developed by two dentists, based in Dallas, Texas. They were busy practicing their medicaid and thus, required a plentiful supply of dental crowns regularly.
Dr. Park, one of the dentists, was frustrated with continuous price inclines of pediatric crowns and inadequate options of stainless steel crowns in the market. With years of clinical experience, he started chasing his vision to bring better pediatric crowns at affordable prices in the market.
After proper research and planning, today, Acero Crowns offers an inclusive range of esthetic and stainless steel crowns for kids. Acero Crowns affords all dentists, particularly those treating underserved kids.
- Paid Ads
Our challenge was to develop and execute a multi-channel marketing approach to help increase brand visibility and bring quality visitors through paid & organic search.
- Initial audit revealed that the website was not SEO-friendly.
- The website was not ranking for any of the target keywords.
- Cost Per Click (CPC) was very high in Google ads for dental crown keywords.
- Number of orders doubling year over year.
- Over 3 Million orders processed on a yearly basis.
- Around 500K inventory items maintained.
- 40+ dealers using the system.
Our strategy included 3 key elements:
- Optimize the website completely.
- Execute SEO tactics and link building to rank organically on different search engines.
- Create optimized paid ad campaigns to target dentists and distributors. We had to pick high revenue and yet low-competitive keywords.
After executing our SEO tactics, the client’s website started to rank in first page of Google for targeted keywords.