How to Market an iPhone App?

When you’re competing against 150, 000 iPhone apps, you stand no chance without a good marketing strategy. Here are 5 tips to market your iPhone app? It teaches you how to use Social Media like Facebook, Twitter, Youtube, Blogs and Online PR.

Making a great app just doesn’t guarantee you success in the competitive iPhone app world. But, together with marketing, it can bring you some fat cheques.

First understand how apps are sold

Apple allows makers of iPhone apps to upload and sell the apps on its store. Unless you’re in the top 10 or Top 100, even your girlfriend won’t hear about the app.

So how are users going to know about your app. Chances are if you go and tell them. But where are the users? That’s the question you need to ask. They are on news sites, social media, blogs and app review sites. Go, get them where they are.

How a Press Release can Sell your App?

A press release can announce to the world the launch of your app. This can effectively drive your initial sales, if you can write a great press release that talks about the benefits and excitement of your app. While good online PR sites charge a fee ranging from $40 to $200 for distributing your media release, they can reach good quality sites and blogs. Else, you can try the free PR sites too.

Shoot your story to the local TV, Radio and Newspapers. You never know, if an editor likes the story you may turn a celebrity in your community.

How to use Social Media to Market your iPhone App?

Channels like Facebook and Twitter offer a great way to communicate your app launch. Get a few good screen shots, a neat little note on your app and blast it into your accounts on these channels. This will work best if you have already set up your accounts and built a community before your app launch. You could also touch base with app sites, app reviewers, journalists, bloggers and iPhone forum folks who are on Twitter. If they tweet about your app, you may well laugh all the way to the bank.

You may also upload a video on Youtube, Digg, bookmark, Stumble Upon, blog, publish on slideshare or push articles into directories like Ezine Articles.

Get your App Reviewed

This is a critical part of app marketing. Let me tell you one thing, it takes time, money and a lot of networking to get apps reviewed. Most of the app review sites that have decent traffic charge anywhere between $15 to $100 for a review. Though it doesn’t guarantee you a favorable review. But, it’s a fact that many app buyers browse these sites.

Psst! Don’t forget to post your app reviews on Facebook, Twitter, your blog and other social media.

When you’re competing against 150, 000 iPhone apps, you stand no chance without a good marketing strategy. Here are 5 tips to market your iPhone app? It teaches you how to use Social Media like Facebook, Twitter, Youtube, Blogs and Online PR.

Making a great app just doesn’t guarantee you success in the competitive iPhone app world. But, together with marketing, it can bring you some fat cheques.

Put up a website for your app

A month before you launch a PR campaign, set up a website with your story of why you created the app, benefits of the app, features; and later price. Your site should look great and offer ways for users to share the links, comment, or review the app. Can you write to save your life, then set up a blog for your app.

Advertise your app

The easiest way is to set up an account with Google Adwords and run a campaign. It costs you a bit though. The big guys with money launch a full scale campaign not only on Google, but MSN, Yahoo, App Review sites, relevant social media, forums and blogs. Do what your budget allows permits.

Email blast to targeted audience

If you have a great app idea and can build curiosity around it, you can begin grabbing emails ids of interested users through your website. Offer them a sneak preview, throw in the offer of free promo codes for 20 lucky folks or any creative or interesting way to make folks leave their mail ids. You can email them after the app launch. If you have the money, look for targeted email databases or use the co-reg route to collect email ids of relevant users. This is a great tool used by successful marketers.

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If you’re looking to develop an iPhone app or market your application, our team at Impiger Technologies Inc, based at Texas, US, can help.

If you like to talk to us about making your dream app, call now: 1-972-346-8186

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