Emboldened by the 543 million mobile users on its network and pushed to monetize its growing audience, Facebook has just launched a non-social ad service targeting mobile app developers.
The new ad unit made available to a limited set of beta partners is shown in a “Try These Games” section between normal mobile news feed stories. Bringing in a social context, it displays the number of friends playing it, along with name of app and thumbnail image.
Clicking the link takes the user to the app purchase page of App Store or Google Play as the case may be.
A move that will be watched by the app development community, the ads are not based on installs, but clicks. Facebook claims to have sent people to Google Play and the Apple App store 146 million times in the past 30 days, through clicks from timeline, news feed, bookmarks and App Center.
A dashboard helps keep track of ad performance, click, the reach and the target audience. The ability to target an audience based on features like location, biographical information, gender and device holds promise for app makers.Tweet