Many presume chatbots just stop with customer support; in the real-world they go even beyond that. Yes, AI-powered chatbots added to your marketing strategies can help your marketing team study, analyze and push your prospects to the sales funnel with ease.
Not just that, by entertaining with customers with follow-up insights based on their preferences, they can even turn customers to promoters for your business.
It’s true that chatbots are used mostly for automation, but not just that anymore. They can also enable your marketers to offer personalized customer service, which helps in persuading visitors and convert to potential customers, resulting in supercharged ROI.
The growth of chatbots across different industry verticals
A comprehensive study on chatbots and its growth by Grand View Research reveals that the global chatbot market is expected to soar significantly in 2025, compared to USD 190.8 million in 2016.
From the above statistics, it is evident that the AI assistants are not just annoying pop-ups faced by web users anymore. In fact, the customer service AI assistants today help to answer customers’ queries and retain them perfectly. This is why smart business leaders are incorporating chatbots as part of their marketing strategy.
Is adding chatbots to marketing strategy a winning idea or just a gimmick? Let’s discuss it in the sections below.
Customers are like never before and studying the changing buying behaviors of customers is often challenging, yet a must for marketers. Despite the tools available, engaging and retaining users is a backbreaking process.
But, with the robust AI assistants in the loop, it is amazingly easy to engage and retain customers.
Wondering whether chatbots can really help? Continue reading. Here are the key advantages.
One-on-one personalized marketing messages that turn prospects into deals
One of the huge benefits of using the digital assistants in marketing is offering personalized messages to users. The conversational bots store and retain the customer preferences and use the data to provide personalized offerings from previous visits and impress them with exactly what they are looking for.
With very specific offerings from their preferences that show up, the prospect will become a buyer in no time.
Create better engagement with web visitors
First-time visitors to a website look out for specific information about a product/service they are interested in. If the data isn’t available instantly, they’d leave the website and will never visit again.
So, it is vital to create a telling engagement with first-time visitors. The best way to achieve this is by providing only the specific information they search for. Chatbots, with or without human intervention, can perform this task amazingly.
An AI assistant can handle hundreds of customers at a time, which is extremely tough for even a well-trained human.
Also, the one-on-one interactions and instant answers to the queries will boost the confidence, trust of the visitors and will convince them to visit the website again and again.
This creates a huge opportunity for marketers to impress the visitors, turn them into prospects, and later to potential customers.
Connect with a wide range of audiences
As chatbots are available for a plethora of social platforms, it is easier to connect with a large volume of audiences across different platforms.
This powers marketers to connect with audiences on different platforms across demographics and engage with them. This enables the marketers to increase the engagement rate with audiences and subsequently convert them to leads.
Study and amass customer feedbacks
Chatbots not only create a thorough engagement with customers but also collect visitors’ data perfectly. By setting up a questionnaire using chatbots and making the customers answer to the queries, collecting a huge volume of visitors’ personalized data and preferences is seamless.
The same can be used in marketing to improve sales.
Are your marketers powered with AI-enabled chatbots? Is your business creating better engagement with customers and experiencing improved sales? If not, include chatbots in your marketing strategy today.
Don’t know how to get started? Watch our on-demand webinar to discover the benefits of using AI chatbots for better engaging customers and improving demand generation.