As a company or business, you might have heard about ADA compliant, but ever wondered what does it mean?
Well, the United States Department of Justice published the Americans with Disabilities Act (ADA) during September 2010. The standards said that all the electronic information & online technologies – be it computer software, hardware, or documentation – should be accessible to people with disabilities.
What this essentially means is that any business that runs a website must ensure that the content on it, can be readily accessible to a person with a disability.
Why Should Your Business Be ADA Compliant?
1. Helps improve traffic
If a web portal does comply with ADA rules, it will only do good. One of the best benefits of this is that it is likely to improve traffic to a great extent. This is because the percentage of people with disabilities is quite high and if a website allows this category of users to get easy access, there will be a significant improvement in traffic.
On the other hand, if a website is not ADA compliant, there are greater chances of missing out on prospective visitors, especially those with disabilities.
2. Increases website’s visibility
A very crucial point here is that if a website adheres to ADA guidelines, it will be more visible on the internet and this will push the pages higher in the search engine results.
This means that all the Search Engine Optimization (SEO) efforts taken by a business will be more fruitful in the long run with ADA.
3. Avoids legal troubles and penalties
Being ADA complaint will also help a business avoid legal pitfalls because it is a legal requirement to follow ADA practices. It is always important to be on the safe side, especially in matters of business.
If you are running a business, make sure to check if your website is ADA compliant or not. Website developers and engineers should also be aware of the rules surrounding this.
If it is, then good! If not, it is better to take steps to ensure this is done.
4. Helps with brand building
For both marketing and branding purposes, ADA is quite significant. Any business that is trying to build its brand or maintain a good reputation must know that ADA will serve the purpose.
For example, if a customer with disability visits a website that is not ADA compliant, it will disappoint them. On the other hand, if another site offers ADA compliant content, then it will create a good impression.
5. Enhances usability index
ADA only makes a website more comfortable to use and navigate. This means that even a person without a disability will find it a lot easier to find information on the website.
This, in turn, leads to positive results such as improvement in the number of people visiting the pages and further, making purchases on the site.
6. Helps word of mouth marketing
If a website is ADA friendly, then a reader with a disability is more likely to recommend it to his/her friend/family or colleague who also has a disability. Again, growing your visitor base eventually.Tweet