A new ‘click to call’ tool promises to increase this to 10 per cent. The system works this way: Online businesses have to plug a code on their Web site. When visitors arrive on a page and look for the price, features, model, delivery and other product information, they just have to type their landline or mobile phone number on the site and hit the ‘click to call’ button. The application connects the customer to a Web site support agent within seconds. The agent can then answer the user’s queries and help complete the sale. Read the full article in the Business Line newspaper Click to Call service.
Asia’s most respected daily newspaper, The Hindu, has featured Impiger Technologies’ easyCampaign mobile marketing services.
Technology plays an important role in promoting a brand or product these days. A new mobile marketing solution, from Impiger Technologies’s “EasyCampaign,” enables businesses to send offers and promotions over voice directly to customers and reach them wherever they are, and at any time they want. Read the full media coverage Mobile Marketing Service.
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Photographer Karthick Ramalingam
He struts around proudly with a Pentax K200D on his shoulders. And answers to the name Karthick Ramalingam.
The seventh child of Ramalingam and Thangam, Karthik was born in a village near Thanjavur. An MSc in Computer Science, Karthick played around with a camera when he was under 10 years. His interest in the varied expressions of the human face led him to portrait photography. “I love expressions in human faces and that’s why I tend to shoot a lot of them,” he says with a wry smile breaking out. And adds, “I love black and white. And feel that the depth of emotions are not captured well on colour. It’s more poignant in black and white.”
Small reason why he was invited by Alliance Francaise, Chennai, to showcase his stills. Titled “Faces that are lined with stories,” it’s a bunch of 23 portraits of old people whose wrinkles, sunken eyes and high cheek bones speak about the bygone struggles. The exhibition is on till 18th of October, 2009.

Karthick’s passion for photography is matched only by his love for trekking. Often he heads to Nagalapuram, that lies to the North of Chennai on the border of Andhra Pradesh. The terrain here he says, “is replete with hills, trees and beautiful streams.” And it allows him to be with nature and capture its fascinating other side. “I find solace in being with Nature snapping butterflies, structure of the rocks and the odd tusker,” continues he. Amazingly he wears no gear during treks, preferring just his Jockey inner wear and a pair of chappals.

Karthick strongly feels that the standard of education at school level is particularly poor in the rural side. And dreams of turning a professor to do his bit for society. Good luck, Karthick.